7th Rheingold Congress

>> How to rule the world <<

Or: „What would you do, if you were queen or king of Germany?"



With the exciting question of what the first official act would be in the hypothetical case of becoming Germany's crowned sovereign, the renowned rheingold Institute of Cologne welcomed more than 400 guests in the "Theater am Tanzbrunnen". What followed was an exciting journey through the world of brands, marketing and communication and the newest insides from market studies, trend scouting and special projects of the market research institute.


Here are a few excerpts of the entertaining list of lectures:


// Dreamlike Advertisement – the secret power of unconscious pictures (Stephan Grünewald)


// Humour Helps Healing (Eckart von Hirschhausen)



// fff – Female, Facebook, Future (Ines Imdahl)



// Living in the Net With False Bottom  (Sebastian Buggert and Frank Szymkowiak)



// New Times Require New Ways of Thinking. (Christian Gansch)



// From Arrogance to Humbleness – Brand as a Hero? (Jens Lönneker)



// Germany on the Couch - Who And What Rules Humans and Markets? (Heinz Grüne, Judith Behmer and Johannes Dorn)



Our challenge lies in the precise implementation and realisation of the technical infrastructure, consisting of a full HD panorama projection, which was projected by an encore System (simultaneous picture in picture presentation of various contents) with two HD camera systems.

Altogether six feed systems for presentations, background charts, film inserts and lower thirds were in use. The whole system was well secured by a stable backup system, which of course also was set up by us.


If you require further information, please contact our customer consultant Daniel Frigger.





Institut für qualitative Markt- und Medienanalysen GmbH und Co. KG, Cologne


Theater am Tanzbrunnen, Cologne


Specification of service:    
Technical design and service execution of av-technics, lighting and sound.



Photographs © Gunnar Fischer/müllermusic Veranstaltungstechnik (except, if stated otherwise)